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1.
MORE SALES
Studies have shown that having a merchant account may increase
sales by as much as 50% or more. Many direct marketing businesses
produce 90 to 100% of their sales by credit card.
2.
BIGGER SALES
The average credit card user spends 2.5 times as much as cash
buyers.
3.
CASH FLOW
When clients pay you with credit cards or ATM cards, you'll
receive your money faster than if you had to wait for them to
send a check or money order.
4.
IMPULSE BUYERS
With credit cards, buyers feel more freedom to make unplanned
purchases.
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5.
ENHANCED CREDIBILITY
The ability to accept credit card payments gives you valuable
credibility in the eyes of prospective and current clients.
6.
HIGHER PROFIT MARGINS
Credit card customers are typically less conscious of price
differences than buyers that pay by check or cash.
7.
COMPETITIVE EDGE
Credit card and ATM card users tend to seek out businesses that
accept credit card and ATM card payments over those that do
not.
8.
INTERNET STRATEGY
It is clear that credit cards are the predominant and safest
method of moving currency over the internet. Accept them or
lose customers.
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